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SITE REVIEW

Site Analysis

If your website has been badly designed, doesn’t comply with current web standards, the copy is not written with keywords in mind or you have coding errors (HTML, JavaScript, etc.), then these factors can seriously damage your website’s ability to be ranked. 
We will analyse your website and create a report informing you of what changes are needed to effectively improve your site’s potential for high ranking. The report will also show errors in your website’s code and analyse keyword weight in your copy.

Optimizing Your Website.

Pop2 offer a service that will optimize your website and will work closely with you to determine the best possible strategies to employ, allowing your website to be ranked more effectively.
Note: It may be more cost effective to redesign some websites.

Keyword Analysis

Keywords are relevant terms users employ to search for your products or services. These can be a single word, or commonly a two or three word phrase; for example web design wales.
Keyword Analysis is a crucial step before embarking on any online marketing campaign. Successful keyword analysis is the foundation upon which you build your marketing strategy. Keywords enable you to target online promotions and will help to ensure a healthy ROI.
Using our in-house tools, Pop2 analyse your base keywords, researching and expanding upon them to create niche terms. These will widen your online coverage and foster highly targeted customers to your site. These Keywords are more likely deliver you a targeted audience providing the best ROI.
Note: Keyword analysis is an on-going process, and is used in all our marketing services. We highly recommend this service if you chose to undertake any of our campaigns.

Competitor Analysis

By analysing the online performance of your competition we can develop powerful strategies to ensure that your business outperforms theirs.  Put simply, by identifying the strengths and weaknesses of your competitors' internet marketing activity, you can greatly improve your own position.

What Competitor Analysis Can Do for You- Implementing the specific steps that we recommend in the competitor analysis will ensure that your own online presence outperforms that of your competitors.

We can analyse your competitors' websites and provide a detailed report on how effective the various aspects of their internet marketing activities are likely to be: e.g.

How effectively have your competition optimised their websites? 

How effectively targeted are your competitors' Pay Per Click campaigns? 

What level of good quality incoming links have your competitors established to their websites?

We can establish the core keywords and phrases being targeted by your competitors, analysing their advert copy for its search effectiveness for those phrases.  We will report on the extent of the incoming links recognised by Google and Yahoo, detailing any high quality links of particular value.