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SEO (SEARCH ENGINE OPTIMISATION)

What Is SEO (Search Engine Optimisation)?
This is the process of increasing traffic to your website by ranking high in the organic search results of a search engine, for example google.com, yahoo.com and msn.com. The higher your website is placed on the results of a search, the greater the chance a user will visit your site and ultimately buy your goods or services.
How is your site ranked?

In order for a search engine to give users relevant search results, Algorithm’s are used. Algorithms are formulae that determine how a webpage will be ranked for certain search terms. In order for these Algorithms to work effectively, your website needs to comply with the rules they adopt and also allow search engines to crawl your site unhindered. Crawlers (Crawlers are also known as spiders) are programs created by Search Engines that collect information about websites and index them. The information collected by these spiders is then used to rank the websites. Search engines also assess your website by the number of quality links (not all links are good links) to your site, this invites the crawler to consider; “if lots of sites link to this site it must more relevant”.

The Proof is in the pudding

Below are recent screenshots showing the search results positions of one of our projects, World Travel portals. World Travel Portals is a site selling websites which are home-based business opportunities. ‘Work From Home’, ‘Home Based’, ‘Online Business Opportunities’, etc. are all relevant search terms for the product, however, the competition for these particular search terms is terrific. By using our SEO techniques we discovered that there was a much less competitive, and targeted search term available; ‘Turnkey Business Opportunity’. By optimising the website for this search term, our organic search engine positioning has jumped dramatically upwards. This translates into a big rise in highly targeted traffic visiting the site and converting into sales.

MSN Search result at #1 and #2

CLICK HERE TO ENLARGE SEO SCREEN SHOTS

Google Search result at #2

CLICK HERE TO ENLARGE SEO SCREEN SHOTS

Don’t give your competition the advantage. Contact us today to discover how we could improve your Website’s position in organic search engine results, and direct highly targeted traffic to your products.

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SEO Glossary

Algorithm

The formula that determines how a web page will rank in the search results pages of a search engine.

ALT text

The text that appears when you put your mouse on top of an image or a picture.

Anchor Text

Also known as Link Text, the clickable text of a hyperlink.

Below the fold

Content of a web page that is not seen by the consumer unless the consumer scrolls down.

Blind Traffic

Low quality traffic generated by misleading banners or SPAM.

Clustering

In search engine search results pages, clustering is limiting each represented website to one or two listings.

CPA

Cost Per Action.

CPC

Cost Per Click.

CPM

Cost per 1,000 impressions.

CSS

Cascading Style Sheets.

CTR

Click Through Ratio.

Doorway Page

A web page designed to draw in Internet traffic from search engines, and then direct this traffic to another website.

EPV

Earnings Per Visitor.

Filter Words

Words such as is, am, were, was, the, for, do, ETC, that search engines deem irrelevant for indexing purposes.

Hit

A single access request made to the server.

IBL

Inbound Link; A link from another site to your site.

LS

Look Smart

ODP

The Open Directory Project (http://dmoz.org/)

Organic Search Result

a search result generated by search engine based relevancy and doesn’t require any payment to the search engine.

Outbound Link

A link from a page of your site to another site.

Page Views

The number of times distinct pages of a website are served.

PPC

Pay Per Click.

Query

The execution of a search on a search engine.

RFP

Request For Proposal.

ROI

Return On Investment.

SE

Search Engine.

SEM

Search Engine Marketing.

SEO

Search Engine Optimization.

SEP

Search Engine Placement.

SERP

Search Engine (Search) Results Page.

Stemming

Word variations. For example; if I entered the query "swim", a search engine that supports stemming might return results that include "swimming" or "swims".

Stop Word

A word which is ignored in a query because the word is so commonly used that it makes no contribution to relevancy. Examples are common net words such as computer and web, and general words like get, I, me, the and you.

Unique Visitor

An instance of a unique site connecting to your server.

URL

Uniform Resource Locator.