PAY PER CLICK MANAGEMENT
Pay per click advertising is a cost effective way to draw highly targeted traffic to your website. By paying to appear in the listings on major search engines, you can ensure your website receives the exposure and targeted visitors it needs.Our service includes:
- Setting up the Pay per click advertising campaigns which can be managed for specific time periods, budgets and targeting.
- Measuring the return on investment from each campaign, including search terms.
- Managing your pay per click budget efficiently and assisting to make informed marketing decisions about your online advertising.
Initially we start with keyword analysis, which is a crucial part of the set up process, selecting the right search terms will have a direct impact on the success of the campaign. An initial brainstorming session with the client, followed by an analysis of existing logs or conversion data (if available), allows our consultants to identify which keywords and phrases potential visitors to your website use when looking for your products and services. Historical keyword data from the major search engines allows us to see what terms were searched for in previous months. Analysing competitors within your industry and looking at their pay per click strategies also gives us valuable information, and can highlight additional search terms to use when promoting your site. Once a final pool of keywords has been agreed, the process of writing effective and creative ad copy for each of the chosen terms begins.
Creating Campaigns
Working closely with the client, the pay per click manager will write highly targeted titles and descriptions that focus on the unique selling points of the product or service on offer. This is a crucial role of the campaign, as standing out from the crowd with creative and targeted ad copy can have a dramatic impact on the conversion rates of the pay per click campaigns. Where possible, landing pages will be selected that directly answer the users search query, rather than sending visitors to the home page of your site. This will improve the user experience and also increase the likelihood of conversions and sales.Ongoing pay per click campaigns are constantly reviewed and conversion information is analysed, so recommendations for improved performance can be made.