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LIVE TRAFFIC ANALYSIS

live traffic analysis

LIVE TRAFFIC ANALYSIS

Traffic analysis is a way of collecting and making sense of the traffic of users that visit your website.

When they come, will they play?

Most websites have basic tracking systems that give basic results of how many visitors visit and general statistics on the users. However, a more advanced tracking system can provide you with a wider view of your site and how users interact with it. Information such as how your visitors navigate within the site, tracing your sales and other conversions, help you work out the most cost effective means of marketing allowing a higher ROI on your campaigns. These and many other statistics will benefit you, and allow you to make informed decisions about your site usability and marketing campaigns.

If you found that you had a high volume of visitors to your site, but no one was buying, you could track where the traffic stopped. This would allow you to examine the page that was putting off your potential customers. You might find that the payment system was to complex, or your sales copy was too long-winded, whatever the reason you could track the problem and deal with it before you lost further sales. This is just one example of how traffic statistics can help you improve your site and drive sales.

Pop2 Internet can give detailed reports on your traffic, and advise you on where your website may have problems. After all the effort you have made to get your visitors, you don’t want to lose them on the final hurdle.